IMS Noida

Master of Arts (Journalism and Mass Communication, MAJMC)
Master of Arts (Journalism and Mass Communication, MAJMC) is a postgraduate program that promises a
bright future in the media industry. IMS, Noida offers the MAJMC full time degree which is affiliated to
Chaudhary Charan Singh University (CCS), Meerut. The course duration is 2 years which is divided into
four semesters. The curriculum is designed in such a way that enables the students to have successful
careers in television, radio, newspapers, magazines, publishing houses, advertising, media houses,
digital media, public relations, event management and the list goes beyond. IMS, Noida assures that its
students work with the latest technologies as used in the media world so that they can always have an
upper hand in their work environment. The industry visits and live projects by IMS, Noida also enable
our MAJMC students learn and explore the relevant media environment so that they can come out as
refined professionals ready to hit the floor.
Job Profiles after MAJMC

  •  Correspondent/Reporter
  •  Radio Jockey
  •  Anchor
  •  Film Making
  •  Newspaper Columnist
  •  Web Producer
  •  Art Director
  •  Storytellers
  •  Event Manager
  •  PR Manager

Course Structure (Duration : 2 Years)

Semester I

  • Communication Concept and Process
  • Fundamental of Computers
  • History of Press, Media Laws and Ethics
  • Social and Political System of India
  • Course related practical

Semester II

  • Development and International Communication
  • Print Journalism-I (Reporting)
  • Electronic Media-I (Radio)
  • IT and Computer Application in Mass Media
  • Course related practical

Semester III

  • Print Journalism–II (Editing & Layout)
  • Electronic Media-II(Television)
  • Advertising and Public Relations
  • Course related practical
  • Special Paper (any one of the following)
    • Online Journalism
    • Environment Communication

Semester IV

  • Communication Research
  • Print Media Practical
  • Electronic Media (Radio & TV) Practical
  • Internship with an agency for 60 days (Diary and work records based viva)
  • Dissertation

MAJMC Electives & Course Shopping

Any one among the following offered specializations can be selected:

Electronic Media & Film Studies

  • 1. Videography, Cinematography, Film Production:
  • Audio Video Production
  • Production and Post-Production
  • Creative Visualization
  • Film Analysis & Reviews
  • Spots, Commercials, Jingles
  • 2. Electronic Media Production and Analysis:
  • Electronic News Room
  • News Anchoring & News Editing
  • Radio Production
  • Broadcast Management
  • Scripting, Storyboard and Context

Public Relation & Events BTL

  • 1. Public Relation (PR) and Corporate Communication:
  • Public Relations, Campaign, Planning and Strategies
  • Media Relations
  • Financial PR
  • Image, Identity and Reputation Management
  • Corporate Communication
  • Digital PR
  • Corporate Social Responsibility (CSR) & Public Service Communication (PSC)
  • 2. Below The Line (BTL), Events and Experiential Media:
  • BTL and Activation
  • Experiential Media and Out of Home (OOH)
  • Direct Marketing, Planned Servicing
  • Event Management and Planning

Advertising & Brand Management

  • Advertising and Marketing Communication
  • Strategic Brand Decision
  • Marketing and Consumer Behavior
  • Brand Packaging
  • Copy, Creative Art and Visualization

Digital Media (Web Journalism, Digital Reporting, Digital Branding)

  • Digital Media Branding & Marketing
  • Content Management
  • E-Commerce & Digital Portals
  • Digital Creativity

Development Communication

  • Development Communication & Expressive Culture
  • Rural Communication & Mass Media
  • Folk Media, Grassroots Communication and Media Outreach

Information Communication Technology (ICT) & Information Education Communication (IEC)

  • ICT Planning Strategy and Media Inclusion
  • Science, Technology and Extension Communication
  • ICT & Digital Communication
  • IEC & Behavioral Change Communication
  • Social Marketing

Specialized Journalism & Forensic Science

  • Fundamentals of Investigative and Interpretative Reporting
  • Forensic Science and News Audit
  • Sports Journalism
  • Financial Journalism
  • Research Journalism
  • Disaster Management and Journalism
Enquiry now
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