Bachelor of Business Administration (BBA) is a three-year degree course affiliated to Ch. Charan Singh University, Meerut. Since management is one of the most preferred career options today, BBA is a natural corollary to this preference. At IMS, this course has been designed to impart the basic principles of management to the future managers, so that they achieve a strong grounding in management studies. The mission of BBA at IMS is to produce excellent professionals who can translate theory into practice, and are capable of identifying and solving management problems at local and global levels. BBA at IMS is a competitive program based on benchmarks set by similar programs in some exceptional universities in the world. The approach towards teaching is more practical where the knowledge is imparted for practical application in corporate world.