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BBA (Bachelor of Business Administration)

BBA COURSE CURRICULUM

Bachelor of Business Administration (BBA) is one of the most in-demand management degree program pursued by the students after their 12 th standard. The course can be opted by any stream student being arts, science or commerce. IMS offers UGC recognized BBA degree which makes the course valid everywhere. It’s a three years full time degree program divided into six semesters. This course promises plenty of job opportunities in any field like Sales, Marketing, HR, Finance, Operations, Accounting, Retail, Customer Management, Strategic Management, Supply Chain and Logistics to name a few. BBA program focuses on the development of managerial and leadership skills that enables the aspirants to become a successful entrepreneurs or business managers. The added advantage of doing BBA is that it provides the much needed exposure and expertise which is required to excel in this fast paced business environment and to have a skilled global career. After pursuing this degree program, one can go for any master’s degree program as per their choice and requirement.

Semester I

  • BBA-101 Fundamentals of Management
  • BBA-102 Organizational Behavior
  • BBA-103 Managerial Economics
  • BBA-104 Accounting and Financial Analysis
  • BBA-105 Business Laws
  • BBA-106 BusinessOrganization and Ethics
  • BBA-008 Environmental Studies (Qualifying paper)

Semester II

  • BBA-201 Quantitative Techniques for Business
  • BBA-202 Business Communication
  • BBA-203 Human Resource Management
  • BBA-204 Marketing Management
  • BBA-205 Business Environment
  • BBA-206 Fundamentals of Computer
  • BBA-207 Assessments on Soft Skill Based on Presentations/ G.D/ Personality traits

Semester III

  • BBA-301 Advertising Management
  • BBA-302 Team Building & Leadership
  • BBA-303 Indian Economy
  • BBA-304 Customer Relationship Management
  • BBA-305 Management Information System
  • BBA-306 Income Tax Law & practice

Semester IV

  • BBA-401 Consumer Behaviour
  • BBA-402 Financial Management
  • BBA-403 Production & Operation Management
  • BBA-404 Sales & Distribution Management
  • BBA-405 Research Methodology
  • BBA-406 Entrepreneurship & Small Business Management
  • BBA-407 Computer Oriented Practical & Viva- Voce

Semester V

  • BBA-501 Arithmetic Aptitude
  • BBA-502 Aptitude Reasoning
  • BBA-503 General Business Awareness
  • BBA-504 General English
  • BBA-505 Elective Paper
  • BBA-506 Elective Paper
  • BBA-507 Summer Training Project Report based Viva – Voce

Semester VI

  • BBA-601 Strategic Management & Business Policy
  • BBA-602 Operation Research
  • BBA-603 Fundamentals of E Commerce
  • BBA-604 Economic and Industrial Law
  • BBA-605 Elective Paper M-3/ F-3
  • BBA-606 Elective Paper M-4/ F-4
  • BBA-607 Comprehensive Viva-Voce
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