Bachelor of Business Administration (BBA) is one of the most in-demand management degree program
pursued by the students after their 12 th standard. The course can be opted by any stream student being
arts, science or commerce. IMS offers UGC recognized BBA degree which makes the course valid
everywhere. It’s a three years full time degree program divided into six semesters. This course promises
plenty of job opportunities in any field like Sales, Marketing, HR, Finance, Operations, Accounting, Retail,
Customer Management, Strategic Management, Supply Chain and Logistics to name a few. BBA program
focuses on the development of managerial and leadership skills that enables the aspirants to become a
successful entrepreneurs or business managers. The added advantage of doing BBA is that it provides
the much needed exposure and expertise which is required to excel in this fast paced business
environment and to have a skilled global career. After pursuing this degree program, one can go for any
master’s degree program as per their choice and requirement.
Semester I
BBA-101 Fundamentals of Management
BBA-102 Organizational Behavior
BBA-103 Managerial Economics
BBA-104 Accounting and Financial Analysis
BBA-105 Business Laws
BBA-106 BusinessOrganization and Ethics
BBA-008 Environmental Studies (Qualifying paper)
Semester II
BBA-201 Quantitative Techniques for Business
BBA-202 Business Communication
BBA-203 Human Resource Management
BBA-204 Marketing Management
BBA-205 Business Environment
BBA-206 Fundamentals of Computer
BBA-207 Assessments on Soft Skill Based on Presentations/ G.D/ Personality traits
Semester III
BBA-301 Advertising Management
BBA-302 Team Building & Leadership
BBA-303 Indian Economy
BBA-304 Customer Relationship Management
BBA-305 Management Information System
BBA-306 Income Tax Law & practice
Semester IV
BBA-401 Consumer Behaviour
BBA-402 Financial Management
BBA-403 Production & Operation Management
BBA-404 Sales & Distribution Management
BBA-405 Research Methodology
BBA-406 Entrepreneurship & Small Business Management
BBA-407 Computer Oriented Practical & Viva- Voce
Semester V
BBA-501 Arithmetic Aptitude
BBA-502 Aptitude Reasoning
BBA-503 General Business Awareness
BBA-504 General English
BBA-505 Elective Paper
BBA-506 Elective Paper
BBA-507 Summer Training Project Report based Viva – Voce
