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MJMC (Master of Journalism and Mass Communication)

Master of Journalism & Mass Communication (MJMC) is a two-year postgraduate course affiliated to Ch. Charan Singh University, Meerut. The Journalism curriculum at the postgraduate level has changed drastically to include numerous aspects of the modern-day avatar of journalism. Topics covered have grown from print-based topics to print and electronic media-based topics. Broadcast journalism is as much a part of the curriculum as feature or report writing. Since the course is a career oriented one, we at IMS stress on giving practical experience of the field to our students. For this, students are not only given reporting & editing assignments to cover the main events of NCR, they are already bringing out their lab. Journal. At the same time, guest speakers from big media organizations are invited to share their experiences with the students.

Course Structure (Duration : 2 Years)

Semester I

  • Communication Concept and Process
  • Fundamental of Computers
  • History of Press, Media Laws and Ethics
  • Social and Political System of India
  • Course related practical

Semester II

  • Development and International Communication
  • Print Journalism-I (Reporting)
  • Electronic Media-I (Radio)
  • IT and Computer Application in Mass Media
  • Course related practical

Semester III

  • Print Journalism–II (Editing & Layout)
  • Electronic Media-II(Television)
  • Advertising and Public Relations
  • Course related practical
  • Special Paper (any one of the following)
    • Online Journalism
    • Environment Communication

Semester IV

  • Communication Research
  • Print Media Practical
  • Electronic Media (Radio & TV) Practical
  • Internship with an agency for 60 days (Diary and work records based viva)
  • Dissertation

MJMC Electives & Course Shopping

Any one among the following offered specializations can be selected:

Electronic Media & Film Studies

  • 1. Videography, Cinematography, Film Production:
  • Audio Video Production
  • Production and Post-Production
  • Creative Visualization
  • Film Analysis & Reviews
  • Spots, Commercials, Jingles
  • 2. Electronic Media Production and Analysis:
  • Electronic News Room
  • News Anchoring & News Editing
  • Radio Production
  • Broadcast Management
  • Scripting, Storyboard and Context

Public Relation & Events BTL

  • 1. Public Relation (PR) and Corporate Communication:
  • Public Relations, Campaign, Planning and Strategies
  • Media Relations
  • Financial PR
  • Image, Identity and Reputation Management
  • Corporate Communication
  • Digital PR
  • Corporate Social Responsibility (CSR) & Public Service Communication (PSC)
  • 2. Below The Line (BTL), Events and Experiential Media:
  • BTL and Activation
  • Experiential Media and Out of Home (OOH)
  • Direct Marketing, Planned Servicing
  • Event Management and Planning

Advertising & Brand Management

  • Advertising and Marketing Communication
  • Strategic Brand Decision
  • Marketing and Consumer Behavior
  • Brand Packaging
  • Copy, Creative Art and Visualization

Digital Media (Web Journalism, Digital Reporting, Digital Branding)

  • Digital Media Branding & Marketing
  • Content Management
  • E-Commerce & Digital Portals
  • Digital Creativity

Development Communication

  • Development Communication & Expressive Culture
  • Rural Communication & Mass Media
  • Folk Media, Grassroots Communication and Media Outreach

Information Communication Technology (ICT) & Information Education Communication (IEC)

  • ICT Planning Strategy and Media Inclusion
  • Science, Technology and Extension Communication
  • ICT & Digital Communication
  • IEC & Behavioral Change Communication
  • Social Marketing

Specialized Journalism & Forensic Science

  • Fundamentals of Investigative and Interpretative Reporting
  • Forensic Science and News Audit
  • Sports Journalism
  • Financial Journalism
  • Research Journalism
  • Disaster Management and Journalism
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