Public Relations profile has grown as an industry over the last few years. More and more businesses are coming into the market and all of them have one common requirement – to increase their brands reach and improve customer engagement. This is where public relations executives come in and their demand is at an all-time high. If you are looking for a challenging career path that is simultaneously exciting, public relations is definitely meant for you.
Top mass communication courses after 12th standard will set the tone for you. It is mainly about interacting with people and a degree in mass communications creates that foundation. Apart from this, there are other aspects of public relations which make it such a famed career option and a much sought-after field. Here is a list of them to help you understand the niche better and weigh its value to you. Read carefully and make an informed decision.
The demand will never die out
This is an era of small businesses looking to go big. Such firms are almost always on the lookout for people with good PR skills and if you have a degree from a reputed institute like IMS Noida, you can get a job in the field with ease, right after graduation. The demand for PR professionals is so high that experience hardly matters to small firms and these are the right places to get started.
Such a high demand for PR professionals has resulted in the growth of independent PR agencies. This is constantly opening up more job opportunities and the trend is likely to continue. In the current scenario, if you graduate with mass communication, journalism or from any mass media courses after 12th, there will be no dearth of jobs.
You can work in a wide range of fields
Almost all companies require a PR professional. Be it technology, sports, food chain or media, you can start your career in any niche. Public Relations degree gives you diversity and you can switch between fields without actually changing your profession. This is a huge advantage in the corporate world where, at times, experience determines selection.
If you are interested in law, you can apply for a PR profile in a law firm. If gadgets are your forte, you can apply in an electronics company. Recruiters do not require you to hold a niche-specific degree for the job. All you need is to show your interest and PR skills.
No specific work profile and encourages creativity
A tech professional mainly deals with coding. A finance executive is responsible for the company’s cash flow. Similarly, most professions out their have a clearly defined work profile and you are required to do almost the same thing day in and day out. Public Relations is about reaching out to people and it is important to have excellent communication skills for the profile.
You get to decide the best channel. You get to use your creativity. You can customise and improvise to find out ways to do the PR and every day brings in a new challenge. Such dynamic work culture is quite exciting and keeps you motivated. Your work profile is new every day and your skills improve exponentially.
Fast growth in the hierarchy
PR professionals rise very fast in the hierarchy. The better you communicate with people, the higher are your chances to rise. For instance, if you are joining as a junior PR executive right after any of the top journalism courses after 12th, you can rise to the position of a PR director in a matter of few years. Your salary will then range somewhere on the higher side of six figures annually.
Plus, as PR executives you get to attend company events which are great places to network with a lot of important people. If you can convince the CEO or the HR of a bigger company that you are the right person, you will escalate even faster. With PR, your career is never stagnant.
Think on entrepreneurial lines
And if you ultimately decide that a job is not meant for you, you always have the option of setting up your own PR agency. The high demand reduces the risk to a certain extent and the service is comparatively easier to provide. You can easily bootstrap your firm and cut out on any external investment.
Most startups look to outsource their PR work and these are up for grabs. Even bigger firms now opt for outsourcing as a cost-cutting technique and these offers come with a fat pay cheque. The only skill you will ever need is what you went into PR with – good communication skills and the ability to interact.
A degree in mass communication or media from top institutes like IMS Noida gives you the right start and your career just continues to grow from there onwards. A degree in Mass media and communications can help you gain the right skill-set for the profile. Job prospects in the PR sector are very bright in India, and by arming yourself with a degree from a reputed institute like IMS Noida, you can start an exciting and rewarding career in public relations!
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Centre Noida :
A-8B, IMS Campus,
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