School of Management (BBA) at Institute of Management Studies, Noida has conducted Marketing club activity program for students of BBA II Semester at 10.00 AM onwards on 4th April 2015.
Mr. Mayank Sharma, (Area Chair – Marketing & In-charge Marketing club) took over the session & motivated the students with inspirational guidance and future prospects in the field of Marketing & upcoming trends & underlying challenges. Also, the students were briefed about the objective & vision of club being incorporated in the current semester. Further, they were exposed to the understanding of basics of marketing as a specialization course along with the idea of super specialization like digital marketing, ecommerce, e-tailing, App – marketing, mass mails/SMSs, as well as the career field highlighting the attraction in terms of money & number of jobs coming up.
After the initial introductory & briefing session, students were put open to discussion on topics of “TV advertisements & their impact” & “Gender role in Today’s Marketing”. Students presented well & discussed various aspects to their best possible. The session was further moderated & guided. A quick marketing Brand Game was also played in the end which enthralled the students.
In a fact, highest number of students have opted Marketing Club & they were highly satisfied with the academic structure and content delivery of the Club.