Event: Live project presentations
Date & Day: 27th September 2016
The students of BBA Scholar, batch 2016-19, were sent for live project outside the IMS Campus on 9th September 2016 to study and understand the concept of Price and Cross elasticity exhibited by goods sold in real markets.
The aim of this activity was to enable the students to understand the concept of elasticity of demand and correlate the theory with the practical aspects of the subject. This helped the students to view the situation existing in the real markets more closely and understanding the impact of various factors affecting price as well as cross elasticity demand of products being sold in the market. The students undertook this project in teams and visited shops in places like Shipra Mall, Ansal Plaza, GIP Mall, Local markets in Indirapuram, Noida, Delhi and Ghaziabad. They worked on variety of products like shoes, readymade garments, watches, camping tents, hiking bottles etc.